In this month’s industry insights interview for Fieldsports Channel for Business, Meredyth Grant catches up with Mark Karn Head of Sports Optics for Leica Camera Ltd in the UK to discuss digital marketing and the future of optics.

Over Zoom, they talk about:

• How the optics market has changed
• The rise of thermal optics
• Lifetime warranties and guarantees: are they worth it?
• How digital is changing the way Leica Optics runs its marketing campaigns
• Social media influencers, brand ambassadors and how Leica uses them.
• How is Leica engaging the next generation of hunters and sporting shooters?
• What we can expect from Leica in the near future. 

For Leica, visit store.leica-camera.com/

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