Our films are seen by millions of people. We can track what people watch by using cookies.
Let’s say you run the Acme Hunting Company. We can put you in touch with people who have seen our film and read our article about your company and your company’s products. That makes it miles easier to advertise to them.
Would you like to meet thousands – maybe millions – of people who already know about your products and services? Fieldsports Cookies runs banner and video advertising campaigns to do just that, priced per cookie.
Want to know more? Want to find out how many of your cookies we have? Talk to James +447718126762 firstname.lastname@example.org
What’s a cookie?
It’s a small piece of data stored in your web browser. It doesn’t tell us your email address, your phone number or your shoe size, but it does tell us which of our pages you have visited. When you surf round the internet, you will see adverts. If our cookie is on your browser, we bid more for the advert space, wherever you are on the internet, because we advertise hunting and shooting companies and we know you are interested in hunting and shooting. Easy. That way, you get to see adverts for hunting and shooting kit instead of boring insurance companies.
This a new kind of advertising, isn’t it?
Yes it is. And it is incredibly – almost unbelievably – effective. Fieldsports Cookies came from a series of campaigns we ran on Fieldsports Channel’s work for its clients. Here is some of what we have achieved so far.
Case study: airguns
This was a tricky one, but we pulled it off. If you think you can’t sell guns on the internet, think again. If you think there is no way you can sell high value items, think again. And if you are a manufacturer who doesn’t want to offend your dealer network by advertising a direct online sale, think again.
An airgun manufacturer approached us about selling their products. It has a wide dealer network, with a good relationship with one of its dealers which has a good online presence. Working with the dealer, we identified a package including an airgun that would sell well to our audience, value just under £1,000 (€1,300/US$1,600). We agreed we would drive sales to the dealer’s ecommerce page and the manufacturer would pick up the bill for our campaign.
Next up is the difficulty about advertising guns via the Facebook and Google ad networks. Facebook was relatively straightforward. Google’s problem with guns goes back to its Doubleclick days, which brought anti guns and anti ammunition policies to Google when Google bought it. The power of the networks and our remarketing lists on them means we had to work a brand campaign as part of the click campaign we had been hired to do. At the same time, we put a lot more effort into our native ad network.
The results speak for themselves. Because of the difficulties, we quoted £10 (€13/US$16) CPC. With a potential order value of £1,000 (€1,300/US$1,600), the client accepted that. We achieved a CPC of an incredible £3.53 (€4.59/US$5.69). And to show how hard we worked for this, the client achieved a bonus CPM for the brand ad of £3.80 (we quote more than six times that amount, £25).
Case study: insurance
A large hunting organisation wanted to sell an insurance package. It had excellent access to its members and felt it had reached them through every method it could.
There is good crossover between the hunting organisation’s membership and the nearly 10 million people on Fieldsports Channel’s remarketing list. We discussed running a click-through campaign. We could put adverts in front of our audience that are designed to drive calls to action, whether that’s the collection of emails through a competition, or clicks to an ecommerce site.
However, the organisation wanted to complement another campaign it was running in the print media. So we came up with a brand campaign. The aim of both campaigns was to reach the waverers among the organisation’s membership – people who believed in the organisation’s brand, who needed the insurance but, for whatever reason (dog barking, phone ringing) had not completed the purchase.
The print media was able to offer CPMs in the range £50-£100 (€65/US$80-€130/US$160). Our campaign guaranteed £25 (€32.50/US$40) CPM and achieved under £20 (€26/US$32) In addition, it drove clicks, a bonus that print media is unable to offer.
Case study: tickets
A major rural event hired Fieldsports Channel as its lead digital creative agency for two years. We took its existing creative and adapted it for a digital campaign including banners/MPUs and video in order to drive a click campaign.
Year 1 was a test campaign. We established the best weeks to reach our audience in order to drive online ticket sales. We went further. We established the best-value demographics, time of day, and geographies. By year 2, we were achieving twice the value for the client, and we provided this information as a series of reports.
We quote £3 (€3.90/US$4.80) CPC for a campaign like this, and achieve as low as 60p (€0.78c/US$0.96c). We now work for all the national game fairs and gun shows in the UK.