‘Heath on Fire OK!’ campaign

Scottish gamekeepers are promoting their ‘Heath on Fire OK!’ campaign.

Backed by sporting estates and gamekeepers across the country, the initiative raises awareness of why Scotland’s heather-clad hills are burning, demonstrating how muirburn – the controlled burning of heather – protects habitat and bird species.

Muirburn largely takes place in the spring and often raises questions over why parts of Scotland’s moorland landscape are ablaze. Estates and gamekeepers are now stepping up efforts using social media, blogs and videos to raise public awareness of why they set the heather on fire. The benefits of burning include helping to keep Scotland’s heather hills purple and preventing the spread of wildfires.