Move over Airgun World and Trout & Salmon. New British Vogue editor Roy Hobbs says he intends to make the fashion magazine the “number one” magazine for air rifles and fishing. He says: “Vogue has always kept readers informed about which lip gloss gives the best long-lasting shine, but not the best way to finish off a wounded pigeon.

“I want us to appeal to the modern woman who’s juggling her relationship and career but still finds time to land 50lb monsters in competitive carp fishing tournaments.”

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Fishing just got fashionable